An Effective Content Leads to the Success
In today’s digital era, communicating through online channels are essential since everyone throws their attentions online more and more. Creating an attractive content helps in attracting more people to read and view your content. Nowadays, investors become more interested in doing marketing through content because it could define brand identity, approach targets easier, and you are able to select to present your products and services in variety patterns.
How Can Content Identify Brand Identity
As we say “Content is what we publish to present the public”, means brand image will be presented through the content as well. Content could identify the brand characteristic through letters, photos, and videos. Even though your contents are about the product sales, knowledges sharing or other activities, the important thing is to present those content wisely and effectively in order to increase brand awareness and attract customer interests.
Content Marketing is one of the marketing strategy, focusing on contents such as articles, photos, or videos to present to target customers for building awareness and consciousness. The presented content should be able to create brand’s value.
What is Content
As mentioned above, content could be anything that we present to the public, it doesn’t has to be text or article only. Examples of contents are as following:
Which Digital Marketing Channels That the Content Could be Posted on ?
The fact is content could be anywhere and it could be stated in any forms. People nowadays look at the content through variety of online channels, which each channel will present the content in different styles. Examples of the popular online channel to post content are as follwing:
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|Support account & page by specialist|
|Analyze the strategic plan|
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|Graphic design||5 images||5 images||5 images||20 images||20 images|
|Post caption||15 posts||15 posts||18 posts||60 posts||60 posts|
|Image content||12 posts||12 posts||15 posts||21 posts||21 posts|
|Photo album content||2 posts||2 posts||3 posts||15 posts||15 posts|
|Gif content||1 posts||1 posts||–||9 posts||9 posts|
|Slide show content||–||–||–||9 posts||9 posts|
|Carousel content||–||–||–||3 posts||3 posts|
|Canvas content||–||–||–||3 posts||3 posts|
|Services duration||30 days||30 days||30 days||120 days||120 days|