The advertising itself is not enough! Influencer marketing, the new effective solution for today’s marketing
Influencer marketing is the new hybrid marketing tools taking the idea of celebrity endorsement through influencer or famous people in the social network. Influencer marketing can create high impact conversation to attract customers attention and purchasing decision. The influential of influencer comes from their large followers that can persuade people to create a quicker decision. Therefore, the target market of this marketing channel can be separated by each influencer styles.
In addition, the statistic shown that using only 3% of influencer marketing can impact more than 90% of brand awareness and customers attention,moreover it creates up to 65% of company revenue.
Who Can Be an Influencer?
The fact is that everybody can be an influencer if they know how to communicate attractively to convince people to believe on what they said and interested in.
How Influencer Marketing Impact on You Business?
Influencer connects consumers and brands together, not only included of their followers, but also other people related to those followers as well. As a result, influencers can impact the market expanding by increasing of followers on both website and social media, and it is the main factor that helps in increasing the company’s revenue.
Another reason why influencers can impact on your business is that they can communicate with your target customers to approach more on your brand and products because customers in the digital age are tend to not be attracted by the banner advertising and video advertising. People nowadays are more likely to use AdBlock to block the advertising on the website and social media instead.
Example of Influencers on Several Marketing Channels
As a result, the strength of influencer marketing is influential in persuading people on the particular products and services. It helps in targeting the right customers with practical marketing channels to increase brand awareness and sales.
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